September 12, 2025

in the cellar event recap

Harley-Davidson Museum, Milwaukee

Behind the numbers

the third annual in the cellar

$1.18M

400+

1st

$1.18M

heartfelt giving

In 2025, In the Cellar raised nearly $1.2 million to support mental health programs in hospitals across the Great Lake States. In just three years, In the Cellar has raised over $3million to change kids health!

400+

unified support

With record breaking attendance, In the Cellar 2025 had over 400 credit union leaders raising their paddles and moving the mission forward.

1st

midwest marquee

In the Cellar is committed to their focus of creating ripples across the Great Lake states as the 1st marquee event for Credit Unions for Kids.

attendee testimonials

“In the Cellar is the foundation of people helping people in our mission-based philosophy to come together and make a difference, and for the industry, it really helps amplify our story of why we are a credit union and what we’re all about, and how we really focus on helping those most in need in our community.”