Know before you go
event details
Thank you for joining us at In the Cellar! Please be sure to review this page for important event details to help make your event day seamless. Please note that we sold out in 2024 and space is limited for 2025.
If you have any questions, please email bschnabel@cfcu.org.
agenda at a glance
FRIDAY, SEPTEMBER 12, 2025
CEO ROUND TABLE
8:00 AM - 2:00 PM
We invite any CEO who serves credit unions to engage with industry and academic thought-leaders at this exclusive session for In the Cellar. We also invite each CEO to invite their mentee to join us for this exclusive session.
We are excited to welcome our headlining keynote speakers, Jamie Tworkowski, Christopher Veal and Gail Devers. Plus a panel of Champions from Childrens Miracle Network. Attendance requires registration for the In the Cellar event.
IN THE CELLAR
6:00 PM - 7:00 PM
Welcome Reception & Silent Auction
Grab a beverage of choice and place your bids on premium bottles of wine, unique experiences, and other goodies to support the children during the evening’s silent auction and welcome reception.
7:00 PM - 10:00 PM
Dinner & Live Auction!
Indulge in a gourmet dining experience and participate in the excitement of our live auction, raising funds for Children’s Miracle Network.
VIP RECEPTION
5:30 PM - 6:30 PM
Guests of Coupage Reserve level sponsors and above are invited to raise a glass and celebrate the amazing impact of their generous commitment to In the Cellar at this exclusive VIP Reception. You won’t want to miss the surprises in store for this year’s celebration!
Afterglow
10:00 PM - 12:00 AM
Join us for Afterglow, the can’t miss after party to celebrate your amazing generosity and impact for CU4Kids and our communities. Kick-off your shoes and meet us on the dance floor as we party the night away. Afterglow is open to all guests.
shuttle service
More information coming soon!
parking
More information coming soon!
SEPTEMBER 12, 2025 | 6:00 – 10:00 PM
in the cellar
Community Financial Credit Union is proud to partner with Children’s Miracle Network and CU4Kids for In the Cellar, a night dedicated to championing for children to provide mental health resources in our communities.
LOCATION
Harley Davison Museum
440 W Canal St
Milwaukee, WI 53203
REGISTRATION
Check-in will open at 5:45 p.m. Upon arrival, please locate the registration desk.
DRESS CODE
The dress code for the In the Cellar is black tie/formal.
ATTENDEE LIST
The attendee list will be available closer to the event. Check back soon.
SEPTEMBER 12, 2025 | 5:30 – 6:30 PM
vip reception
Guests are invited to raise a glass and celebrate the amazing impact of their generous commitment to In the Cellar during the pre-dinner VIP Reception. Invitations to the VIP Reception are limited to Coupage Reserve level sponsors and above.
LOCATION
Harley Davison Museum
440 W Canal St
Milwaukee, WI 53203
REGISTRATION
VIP Check-in will open at 5:15 p.m. Upon arrival, please locate the registration desk.
DRESS CODE
The dress code for the VIP Reception is black tie/formal.
SEPTEMBER 12, 2025 | 8:00 AM – 2:00 PM
ceo round table
Engage with industry and academic thought-leaders during this exclusive session tied to the In the Cellar fundraiser. This session is exclusively for credit union-serving CEOs and guests of Founder level sponsors. Attendance requires registration for the In the Cellar event.
LOCATION
The Trade 420 W Juneau Ave Milwaukee, WI 53203
REGISTRATION
Registration will open at 7:45 AM. Breakfast will be served from 8:00 - 9:00 AM.
DRESS CODE
The dress code for the CEO Roundtable is business casual.
Jamie Tworkowski
SPECIAL GUEST
Jamie Tworkowski is the New York Times bestselling author of If You Feel Too Much. He founded the non-profit organization To Write Love on Her Arms in 2006, born from an attempt to help a friend and tell a story. TWLOHA is now recognized as an award-winning leader in mental health and suicide prevention. After fifteen years with the organization, Jamie recently stepped away to begin a new chapter, focusing on speaking and writing independently.
A two-time TEDx speaker, Jamie has inspired audiences at universities, concerts, and conferences across the United States and as far away as Australia and the United Kingdom. He has been interviewed by Rolling Stone, NBC Nightly News, and CBS Sunday Morning. Jamie is a lifelong surfer and he lives in Melbourne Beach, Florida.
SPECIAL GUEST
A former Marine officer, combat veteran, author, podcast host, TEDx speaker and black man, Christopher leverages all this and his 25 years of experience in executive and leadership development to be a global influencer and speaker for leaders on vulnerability, connection, and humanity.
Christopher has worked with and spoken to leaders and international audiences in healthcare, government, technology, and non-profit sectors. He enjoys working with his clients to customize engaging and thought-provoking talks that leave audiences inspired to apply what they’ve learned to improve their professional and personal relationships and be better leaders and influencers at work and at home.
He works with executives, leaders, and teams, to enable them to lead with authenticity and vulnerability which creates deeper trust and connection.
Christopher Vent
Gail Devers
SPECIAL GUEST
The career of Gail Devers was one of perseverance and dominance in women’s track and field. A career that saw her compete until the age of 40, Devers is a three-time Olympic gold medalist and 13-time World Indoor and Outdoor medalist. In 1991, near the beginning of her career, Devers was diagnosed with Graves Disease and began radiation treatment as doctors threatened to amputate her feet. Devers recovered to become one of the most dominant sprinters and hurdlers of her time.
She won the 1992 Olympic gold medal in the 100m along with gold medals in the 100m and 4x100m in 1996. At the World Outdoor Championships she won three gold medals in the 100m hurdles (‘93, ‘95, ‘99) along with a gold medal in the 100m in 1993 and 4x100m in 1997. She won World Indoor Championships gold three times in the 60m (‘93, ‘97, ‘04) and one in the 60m hurdles (‘03).
In 2007, at the age of 40, Devers won the 60m hurdles at the Millrose Games in 7.86 seconds, which was the fastest time in the world that year. A 10-time USA Outdoor 100m hurdles champion, she is a two-time winner of the ESPY for Women’s Track & Field Athlete of the Year. In 2013, she was awarded the NCAA Silver Anniversary Award, an award presented to six distinguished former college student-athletes on the 25th anniversary of their college sports careers.